For the Kylene Kindred brand, the mission was to revive women's inner rockstars while maintaining a chic aesthetic. Working with an existing logo, a vibrant and luxurious identity was built using bright pinks, mauves, gold, and black, paired with a balance of flowy and sophisticated typography.
The visual identity expanded across multiple touch points, including packaging, business cards, care cards, and brochures. A brand shoot provided custom imagery for promotional materials and salon artwork, while the foundational mood board guided the interior designer in crafting an immersive physical space.
